Solution To Hanjin Problems Information Technology Essay

Solution To Hanjin Problems Information Technology Essay Shipping by its nature is a very competitive and a very complex industry. Martin Stopford, 1997 Shipping companies have to operate on a global scale and manage offices all around the world and work with a diverse work force. Merchant shipping is one of the most highly regulated industries in the world. Hence information systems play a very important role in the management of the shipping company. In this essay we will analyse a case study of how Hanjin shipping used information systems grow as a leading shipping company. Hanjin is a global transportation and Logistics Company. (Hanjin shipping, 2010).The company operates around 200 ships, mainly container vessels, gas tankers and bulk carriers. Hanjin ships are trading worldwide. Hanjin transport cargo to more than 100million tons a year to 6000 destinations worldwide. (Hanjin shipping, 2010) Companys sales network includes 200 international branch offices and 30 corporations. Over all the company is expanding rapidly on a global sca le and is also venturing into new shipping related business. Business problems Hanjin was increasing its global operations by opening new container terminals, buying new large ships, going in alliance with container lines. Hanjin lacked the logistics required to be competent in the container industry. Its 10 year old ERP systems lacked functionality and flexibility required to operate such a complex and big organisation (Oracle 2008). Hanjin understood that without end to end logistics solutions they cannot compete in container business. Hanjin also faced problems controlling procurement costs and to meet the global regulatory requirements (Oracle 2008). The data collection system was done manually and hence it was time consuming and prone to errors. Hanjin have a work force of around 4000 which are employed all around the world. It was increasing difficult for Hanjin to manage such a large and diverse work force. Solution to Hanjin problems As a solution to the problems Hanjin was facing due to its global expansion it decided to launch Process innovation project. The process innovation purpose was to establish advanced management structure and strengthening its organisational capabilities. (Sustainability report, 2006). The project applied to business process and organization structure as well as the corporate cultures based on adopting the advanced IT infrastructure. (Sustainability report, 2006, p.27). Hanjin decided to re-engineer their business process using best practice models for their ERP systems so as to gain global competitiveness. This system was going to be a long term solution, it will not directly show on balance sheet but it will be platform for launching new business projects (Business report 2006). Hanjin also decided to shift to customer based business by ensuring good service and increased customer satisfaction. Process Innovation Project The process innovation project team was assembled in October 2004 and then they spent 5 months for mapping the new systems and the process. The project will be implemented gradually on a step by step basis. The process innovation project was to be implemented during a period of 3 years. Source: (Hanjin Sustainability report, 2008, pg.27) The main aim of process innovation was to be customer centred and a profitability oriented management company. The information system used to re-in force the organisational capabilities and will prepare the management to be more customers focused. The information system development contracts were given to companies which were best in the business (Oracle, 2008). ERP was given to ORACLE while others were given to Siebel and Hyperion. During the process of project Oracle acquired Siebel and Hyperion which resulted in seamless integration and customer support. (Oracle, 2008). Information Systems (ERP) Enterprise Resource planning: Enterprise system integrates the key business processes into single system. In this system the flow of information is seamless throughout the organisation (Laudon laudon, 2007). Hanjins Enterprise Resource Planning (ERP) Internal system Internal system Source: Author generated Hanjin integrated business process such as finance and accounting, capital asset planning, human resource, procurement process. They used these for smooth flow of information in their internal system. The companys senior management was involved in the projects implementation. The Managing director and CIO of Hanjin Shipping said that To improve our global competitiveness, we needed an IT solution that supported extensive process reengineering (Oracle, 2008, pg.1). Hanjin decided to invest about 57.7 million USD on this project. They standardised the management and data collections methods, restructured the flow of data between their business systems and prepared a dictionary so as to make it easier for the staff to follow new system. As the system was implemented on a step by step basis, gradually the staff could see the benefits of the system and they were not resilient to changes, but they were will to share information in between different divisions. Company also adopted other bes t practice guidelines such as training and educating the staff, use of software support and maintenance. Benefits of Information system Source: (Hanjin Sustainability report, 2008, pg.27) The above diagram is explained using the generic model of 6Cs for explaining business benefits. Lower Cost: The e-sourcing system assisted them to procure products from a list of suppliers and they were benefited from competitive pricing which resulted in procurement costs. Cost saving per customer was increased due to increased efficiency (Oracle, 2008). Improved Communication: As the data was consolidated into a single system, hence staff gained an integrated view of operations (Oracle, 2008). Improved Management Control: New ERP systems and re-engineering process helped in improved business management. This gave the managers a complete view of the companys operations and also equipped the staff with detailed information they required to plan, execute and evaluate complex initiatives. The managers were also able to make decisions and ensure problems were addressed immediately. Performance evaluation was easier and could be easily done on a global basis and medium and long term strategy planning could be done due to data availability. (Oracle, 2008) New Capability: HR platform helped in improving the efficiency of the department. The new system helped the managers to view complete history of the staff and also discard applications. This resulted in increased efficiency of HR staff which could focus more on attracting and retaining skilled employees and also train them. (Oracle, 2008) Improved Customer Service: Due to its service network it could respond faster to customers demands. Detailed sales and marketing plans could be developed. (Oracle, 2008) Competitive Advantage: Hanjin got the recognition of a reliable logistics partner. (Sustainability report, 2008). In April 2008 Hanjin got the highest awards in logistics in Korea. (Sustainability report, 2008). Future business plans The project improved the overall performance of the company process. In future company aims to invest more in their IT systems which aims to complement their management systems as well as front office work. (Business report 2007). As the internal system implementation was completed the company now is ready to develop shipping/logistics related business which will become the companys next driving forces. Banking on their internal system they are stepping closer to become a Global logistics company. They are also planning to expand its 3PL (3rd party logistics) business by extending its global network (Hanjin Shipping, 2008). In line with their Process Innovation project they have also launched another project Knowledge management. (Sustainability report, 2008) Conclusion: The project taken by Hanjin to rebuild its business process by the use of information systems was strategically very important. Hanjin is a global organisation with different functions, organisational levels and many business processes; hence ERP system was the correct choice of information system. This project became the base to implement advance business process which complement their information systems and also increase the efficiency of the company. It helped the company to be more customers focused which is a key strategy in current times. They could venture into new aspects of business such as logistics. The selection of Oracle and Siebel was also correct because they were the best in the business. Hanjin made correct decision by integrating all systems together. The acquisition of Siebel and Hyperion by Oracle ensured that the systems have seamless integration and continuous support. The information systems which they used were in line with their business strategies which res ulted in success of the project.

Fight Club and the Idea of Nonsensical Life Essay

In our dynamic and busy society, every one is prone to suffer some psychological problems from its faintest symptoms to the most severe effect to the human mind. This trouble occurs because our society can not satisfy our mental capabilities. This shows that even if the human mind is regarded as the most important and most reliable machine in the universe, there is still the possibility that it cannot handle every inch of information fed into it, which unfortunately draws back with negative effects in our social and psychological nature. The psychological problems are somewhat manifested in the actions of people in our everyday activities which includes social interaction, eating, walking, sleeping, and others. The body, together with our mind is our ultimate weapon to all problems that attacks us in every minute of every day, thus it is important to take care of our body and mind to ensure a smooth flow of social and psychological functions One of the most common problems that people around the world experience that has something to do with the psychological nature and has an effect in the social realm is the presence of insomnia. This is a physiological and psychological problem that makes a person stay awake for hours in the night and could lead to depression, anxiety, and other psychological and social problems if not being taken cared of. This could be seen in situations of stress and other social factors such as boredom and heavily depressing situations that makes the mind of an individual relatively awake at night, and affects many aspects of its life including his/her career, social life and interaction, leisure, and even the family. This is illustrated in Chuck Palahniuk’s novel â€Å"Fight Club†. Wherein, the main character or the narrator suffers from insomnia and eventually led him to other directions of life that changed the course of his whole nature and realm forever. â€Å"I want to a good night’s sleep. I want to get up without feeling that to waken is to plunge through a trap door†(40). This poem line shows us that many people experience problems of insomnia, which have a different effect on every body based on the interpretation and diagnosis from the persons history and psychological disposition. So why do people suffer from insomnia and psychological problem? One of the main reasons, I think is that, most people who go through is have a feeling that their lives were senseless or vain. This also makes it easier to understand that people who suffer any psychological problem have the tendency to overreact and unfortunately lead themselves to death. Their idea of a good life is being overrun by anxiety and senseless assumptions that makes them think that their actions arte not enough to act ordinarily and make themselves think as if they are the ones responsible for failures and misrecognitions. Chuck wrote about these feelings in his book through the use of a character named Tyler. Tyler shows the people his influence through his illustration of nonsensical lives the people had been which gave him the reason to create the group and the fight club members a new reason to live their lives as they prefer it. The first life that Tyler changed was essentially his own. The main character and Tyler are actually the same person although the narrator did not learn this until near the end of the story. When Tyler and the narrator first met together, they started fight club after Tyler’s uttered his legendary phrase, `I want you to hit me as hard as you can` (Palahniuk 46). This started a totally different period in the narrator’s life. Different from the meaningless but contented life he had been experiencing. This led to an unstructured yet significant life moment he felt in everyday of his life. It is far from his unhappy, monotonous and tedious life at the office, selling cars and dealing with his hated boss. The narrator, having had his life changed by Tyler and fight club, then goes on to say, `You aren’t alive anywhere like your alive at fight club` (51). The narrator would rather be at fight club than anywhere else in the world. Along with this, he also says that `After a night in fight club, everything in the real world gets the volume turned down` (49). The main character cannot compare his experiences at fight club to anything else in his life. His enthusiasm and eager ness is shown in fight club more than anything in the he ever done in the world, and in the course of his life. Tyler Durden tore down the narrator by changing his life and then rebuilt his life by starting fight club with him. For the narrator, his unexpected meeting with Tyler is the most phenomenal yet unbelievable thing that he never thought could change his nonsensical life. Tyler also changed strangers’ lives by establishing Project Mayhem and giving assignments at fight club, to be executed and that would make a change in the social environment as the day goes on. Tyler ordered the members to each make twelve human sacrifices to ensure their existence in the organization and make their commitment as sincere as possible thru these assignments. The best example is the human sacrifice the narrator made of Raymond Hessel. The narrator takes Raymond at gunpoint and makes him explain that he has failed at becoming a veterinarian. After telling Raymond that he will kill him if he won’t be on his way to becoming a veterinarian in three months, the narrator lets him go and remarks, `Raymond K. K. Hessel, your dinner is going to taste better than any meal you’ve ever eaten, and tomorrow will be the most beautiful day of your life` (155). By doing this, the narrator has made Raymond stop taking his life for granted and made him do something productive with his life. Although most people would see this act as being mean or cruel, this is the best and most effective way for the narrator to get Raymond to stop taking his life for granted. In other words, there is a great effect given off by the group not only upon themselves but to other people as well. It did not matter if these people are total strangers, but what is important to them is the huge effect they make in the lives of people, including that of Tyler’s and the narrator’s. By following the rules and compensating the value of their commitment, the members practically make their lives as meaningful to them, especially inside of the fight club circle. Tyler then expands his vision and decides to create Project Mayhem to try to change the world. With all the effect of fight club in the minds of its members and the effect of their actions in the society, they became a large organization that plans to take over the society by way of Tyler Durden’s words and commands. In other words, his words are like God’s commandments that should be followed in order to make some changes in the scenes of problematic worldviews. He says `Like fight club does with clerks and box boys, Project Mayhem will break up civilization so that we can make something better out of the world` (125). He sees that the only way to change the world is to destroy it so it can rebuild into something stronger. Tyler thought of the world as `my world, my world, and those ancient people are dead` (124). He wanted the world to be his generations world and for it to be `free of history. ` Tyler saw that history had done harm to the world, so if they freed the world from its history they were `going to save the world` (125). Project Mayhems main focus is to take the world one step back so they can move three steps forward. It is like an anarchistic thought that, people should not believe in what ever authorities say, what is important is what Tyler says and the members should believe and respect it like no other authorities exist. By putting into every one’s mind that fight club should not be talked about outside of their organizational circle, the group remains as underground as possible to protect their identity and to protect their principle to change the mainstream interpretation of the world. With this, it shows that it reflects the world view of the narrator as a tedious and tiring scenario wherein he should obey every word his boss says. Or he should do every work given to him everyday. Sometimes we are tricked into thinking that the only ways for change to come about is to keep moving forward and in the same direction. In Fight Club, we are shown that this is not true by the character of Tyler and that sometimes it is better to move backwards so we can progress forwards. Not only is this true in the book, but it can also be applied to situations in the real world. In addition, we may take another path to attain progress and growth other than what is given to us by the world. People’s view on the world and life as a whole should be taken on its next level that we should not only think in its linear sense but in a diffusing one. More possibilities and more options. This was also internalized by the narrator through the revelation of Tyler Durden’s identity throughout the story, which gave him other idea of life not just the ordinary life he experienced in the past. But on the otherhand this also led to more serious complications of life as a whole. Works Cited Palahniuk, Chuck. Fight Club. USA: WW Norton, 1996.

Scholarship Essay Samples Pdf Exposed

Scholarship Essay Samples Pdf Exposed Scholarship Essay Samples Pdf and Scholarship Essay Samples Pdf - The Perfect Combination The essay is frequently the most important portion of your application. To increase the odds of your essay being successful, analyze the institution you're applying to. It's possible for you to make certain your scholarship essay is presented in a crystal clear manner by producing an easy outline. When you're tackling your scholarship application essay try to keep in mind that it's an important bit of writing that is worth more then merely a grade evaluation. Once you've located a school that you truly appear to favor, you should make a very good impression on them. To win, you've got to write a brief essay about the Seventh Amendment and the way it influences your life. Paragraph i state a synopsis of what you're going to speak about in the essay. There are various letter documents and essay examples that are employed in the sphere of education. Considering all the knowledge areas and tips that you're already mindful of in writing a scholarship letter, it is possible to easily put together all of the info that you have to make sure you and your scholarship letter will stick out. Being invited for a scholarship application is a remarkable experience that's why you should make the absolute most out of it. Some scholarship websites may not only hook you up with thousands of potential grant opportunities, but offer you advice on the best way to snag them. Knowing just who's offering the scholarship to you is an incredibly important t hing. The body of your essay includes the principal argument. There's no ideal recipe for writing an essay, but there are a few ingredients that you're able to add to make it even more appealing. Though it can be difficult to motivate yourself to compose an essay rather than lying in sunlight, there's nevertheless a good reason to get yourself together. There are various ways to begin an essay and all you have to do is to use one that can offer the most positive impact to the men and women who will review your scholarship essay. When you compose a scholarship essay, it is helpful to have an idea about what an effective scholarship essay actually looks like. Scholarship essay isn't a paper at which you can forgive yourself misspellings or formatting inaccuracy. You'll learn precisely what you will need to do in order to create the ideal scholarship essay. The scholarship example essay is significantly needed in giving you the correct format to earn a scholarship essay. Introducing Scholarship Essay Samples Pdf A scholarship essayis part of ascholarship application. To have the very best chance at winning scholarships, you should understand how to begin your essay off perfect. It would be unfair to provide you all these tips about how to write a scholarship essay and after that leave you without any true scholarship sources. 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The general format of your essay, for example, font size and margins, will solely be based on the instructions offered to you. The War Against Scholarship Essay Samples Pdf The best method to obtain a notion of what scholarship committees are seeking is to check over the scholarship essay examples of previous winners. The scholarships you find are likely to fit into specific themes that you must have the ability to identify so as to save your family time frustration stress and above all money. If you're searching the answer of the question how to compose a scholarship letter You don't need to get worried about anything. There's one important thing you should know before even starting to assemble material for your scholarship letter.

Slowing the Biological Clock Essays - 1068 Words

Slowing the Biological Clock Team B BSHS 371 July 23, 2012 Rafael Gomez Slowing the Biological Clock The biological clock is an organism’s rhythm that controls the cycle of behaviors that occur on a daily basis. Slowing the biological clock is in reference to the cells that are constantly changing in an individual’s body. A person should take care of his or her body at a young age because the effects of the care will have outcomes as the person ages. There are several contributing factors to speeding up the aging process such as, stress, vitamin and mineral deficiency, or excessive food intakes. Reducing and or limiting these factors can play a major role in how the body continues to age. As an individual age his†¦show more content†¦The risks for having a cochlear implant are that it requires surgery and surgery for any reason can be risky. Hearing aids are a more convenient and cheaper alternative but they do not enable the quality of hearing that the implant does. Although both options have some risks, the benefit of keeping your hearing for longer ou tweighs these risks. It is this idea that drives the market to sell products to slow down the biological process. Today’s market is in full speed to come up with the best product in promoting the slowing of the biological clock. Money is the number one motivator of those selling the idea of slowing down the biological clock. As individual ages he or she is trying to find ways improve his or her appearance, and in some way is looking for the fountain of youth. The desire to slow down the aging process can differ for each person. People can turn to plastic surgery, or a new facial product, the bottom line is that there is a need and a want for this market. The desire of many aging people to read a book on how to slow down the biological clock, try a new product that promises a younger appearance, or to buy a pair of glasses to improve their eyesight, are some of the motivations that sellers are looking for. Many options are available in today’s market for the aging p opulation, but before going out and spending money a clear understanding of what the consequences may arise in using what is available in today’sShow MoreRelatedSymptoms And Treatments Of Sleep Disorders1412 Words   |  6 Pagesis forced to live with. Through thorough scientific research scientists have Shift work sleep disorder, or SWSD, is a very common but rarely known or researched sleep disorder. People working night shifts, forcing their bodies to adapt a new biological clock, show the tired, emotional symptoms, while at the same time receiving only one true medical treatment. 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Personality and Achievement in the Plays Death of a...

The characters Willy and Troy, from the plays â€Å"Death of a Salesman† and Fences,† share several qualities of personality and achievements. They are both fathers nearly at the twilight of their lives, suffering the consequences of decisions they made when they were younger. These men have worked for their whole lives to make money, as opposed to doing something for which they have passion. Willy and Troy spent their lives trying to achieve stability with money, only to come up with lives that constantly strive for payday, and families that begin to emulate their behaviors. Both Troy and Willy spend their life working toward the wrong goal, and they do not see the harm in it. In â€Å"Fences,† Troy tells Rose what he thinks his life is overall,†¦show more content†¦He is beginning to see his family as a burden. In â€Å"Death of a Salesman,† Willy tells his boss of one of his heroes: â€Å"†¦he’d go up to his room, at the age of eighty-four, he made his living. And when I saw that, I realized that selling was the greatest career a man could want† [pg.81]. Willy’s idolization of a man who made money without going out of his way shows what Willy really thinks of work. His dream is to make money without working hard, and he thought being a salesman would be easy, like â€Å"old Dave,† the man he told his boss about, did his job. Also, the green velvet slippers signify the ability to make money even in very old age, which is what Willy tries hard to tell his boss. With all this monotony and desire for money, Troy and Willy’s families get sucked into the desperate cycle of the men. Troy tried very hard to impress his ideas on his children. Sometimes it was in good circumstances, and sometimes it was in bad ones. His son, Cory, recognizes this after Troy dies. He says, â€Å"†¦That shadow digging in your flesh. Trying to crawl in. Trying to live through you. Everywhere I looked, Troy Maxson was staring back at me†¦Ã¢â‚¬  [pg. 97]. 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Personality Type Consumer Behavior Free Essays

â€Å"Personality type and its effect on Consumer Behavior† | | | | Submitted by: Ashu Gurtoo| 09bshyd0186| Project Proposed: â€Å"Personality type and its effect on consumer behavior† Description of the project: We will first try to understand what is consumer behavior What do we really want to study when we say that we want to study consumer behavior? * Why consumers make the purchases that they make * What factors influence consumer purchases * Why people behave as they do What are the mental processes involved * Who buys * What are their choice criteria * When do they buy * How do they buy * Likely buyers reaction to marketing strategy The marketing concept stresses that a firm should create a marketing mix that satisfy the customers, therefore the firms need to analyze what, where, why and how customers buy. Understanding consumer behavior is essential to the development of marketing strategies-especially pricing, product design, segmentation, targeting, positioni ng and promotion.There are various theories that explore the various drives that impel consumers towards their choice * Psychological model – focus on motives for buying and process of learning * Sociological models—Consumer behavior is determined by social forces that act upon them * Economic models – focus on the consumer as a self interested utility maxi miser- intent on maximizing enjoyment from his/her purchases * Stimulus response models – composite models taking into account a variety of factors including stimuli from marketing What are the various stages one goes through when one plans to buy some thing? Problem recognition * Information search * Emergence of range of alternatives * Evaluation of alternatives * Purchase decisions * Purchase * Post purchase evaluation Review of literature: Consumer decision making style can be defined â€Å"as a mental orientation characterizing a consumer’s approach to making choices†(Sporles and Kan dall,1986,p. We will write a custom essay sample on Personality Type Consumer Behavior or any similar topic only for you Order Now 267). Sproles and Kendall(1986) view this construct as â€Å"basic consumer personality†, analogous to the concept of personality in psychology (p. 268). Research on this construct can be categorized into three main approaches: the consumer typology approach (Darden and Ashton, 1974; Moschis 1976); the psychographics/lifestyle approach (lastovicka, 1982;Wells, 1975); and the consumer characteristics approach(Sproles, 1985;Sproles and Kendall, 1986; Sproles and Sporles, 1990). The unifying theme among these three approaches is the tenet that all consumers engage in shopping with certain fundamental decision making modes or styles including rational shopping, consciousness regarding brand, price and quality among others.Parenthetically, the focus on this topic seems to be an American preoccupation since no studies could be located from researchers in other countries. Objective of the project: As the world becomes commercially more integrated the customers around the world have unprecedented amount of choices this makes the buying behavior more and more complex. The abundance of choices in the retail environment makes the completion betw een the sellers very intense. If that was not enough the ever new means of advertisement and readily available information on various goods make the buying decision even more complex.The purpose of this research is to investigate the decision making profile of consumers and to link it with their respective personality types. This investigation can help in understanding the consumer’s shopping behavior. Advertisers and marketers can use such profiles to segment consumers into viable and profitable clusters. Armed with such knowledge, marketers and advertisers can better advertise their products. The big 5 rating scale: The big five rating scale which is also referred to as the OCEAN model of personality rates people on the 5 major dimensions of the human personality these are Openness to Experience/IntellectHigh Scorers: Tend to be original, creative, curious, and complex Low Scorers: tend to be conventional, down to earth, narrow interests, uncreative Conscientiousness High Scorers: tend to be reliable, well organized, self disciplined, careful Low Scorers: tend to be disorganized, undependable, and negligent Extraversion High Scorers: tend to be sociable, friendly, fun loving, talkative Low Scores: introverted, reserved, inhibited, quit Agreeableness High Scores: tend to be good natured, sympath etic, forgiving, and courteous Low Scores: tend to be critical, rude, harsh, and callousNeuroticism High Scores: tend to be nervous, high-strung, insecure, worrying Low Score: tend to be calm, relaxed, secure, and hardy On the basis of this big five scale we will classify people into 10 categories which will be Dimension | Score | Openness to Experience| H/L| Conscientiousness| H/L| Extraversion| H/L| Agreeableness| H/L| Neuroticism | H/L| The identification will be done on the basis of the Questionnaire which will be provided to the respondents. The Questionnaire is provided at the end of the report.After identifying the 10 personality types an attempt will be made to identify these personality types with the consumer behavior they are reflecting. Consumer Behavior: To identify the basic consumer behavior 34 questions have been asked which cover the length and breadth of the basic things which can come to a customers mind while making a purchase these questionnaires will be given t o respondents after which the technique of factor analysis will be used to identify whether these can be clubbed into any larger dominant factors. How to cite Personality Type Consumer Behavior, Papers

Hospitality Principles of Marketing

Question: Discuss about the Hospitalityfor Principles of Marketing. Answer: Brief Background of the Chosen Tourist Attraction The Sydney Opera House is one of the finest creations of the 20th century. It was inaugurated in the year 1973. The house is one of the finest examples for not only the structural design but also the architecture, which is involved in its creation. The creativity and innovation has found its utter place in its construction. It comprises of three shells, which interlocks each other. Of the three shells, two roofs are dedicated for the performance halls and the remaining one is for the restaurant purpose. It is termed as a masterpiece of the 20th century. This is because of the fact that it has unparalleled structure and design. The technological involvement in its construction has put this in the list of those, which have proved their iconic status for their architectural design. One of the biggest achievements for the house came in the year 2005 when it was included in the National Heritage List under the supervision of Environment Protection and Biodiversity Conservation Act 1999 (C entre, 2017). SWOT Analysis Strengths Greatest of all the theatrical forms that combines the visual arts, drama and music Experience is powerful, which is deep in emotional theatrical experience It has four major opera companies including the national flagship Company Opera Australia Artistic standards and the production values of the above mentioned four companies are up to a higher degree, a fact, which is acknowledged internationally All the four major companies are engaged in managing young artists by providing some kinds of training and opportunities for performance This is a healthy move for the younger generation as this provides opportunities for the creation of more young singers Weaknesses Availability of finest singers in Australia is tough in the current situation as most of the finest singers prefer going to Europe for having better expose to a large group of audience This helps them in earning a big amount as well as a good recognition, which would have been limited by being in Australia only The problem can be referred to a Catch-22 situation that highlights the unavailability of great singers just for having good exposure to the world audience as this is necessary for the enhancement of credibility Backstage facilities are challenging Quality orchestral sound is missing Training facilities are of lower standard if it is compared with some foreign locations such as the United States and the United Kingdom Lack of funds is a problem that hampers the development of new arts and works Lack of broadcasting in all form of media such as radio, TV and other possible media Incapable funding has resulted in the above problem Lacks in professional development during the crucial period in between the tertiary training and verbal maturity Opportunities Despite of several weaknesses, it has opportunities coming to its way in the form of collaboration with different subsidised drama companies Educating public on the funding for the subsidised performing is creating opportunities for the funding related issue, which is also responsible for the less development of new singers and artists Cultural tourism is another opportunity for the Opera as it attracts thousands of international and national visitors Threats Scarcity of funding Lack of professional development Participation of finest singers in some other parts of world Table 1: SWOT analysis of Opera house, Sydney Source: (Created by Author) The Opera House of Sydney is one of the greatest architecture in this world. This is because of its architectural design. However, the house is challenged by some factors in recent times. It lacks in sufficient funding, which is also hampering the professional development of new artists and singers. It also lacks in the backstage facilities and the availability of quality singers, as they prefer some other locations such as Europe. However, opportunities are moulding towards its way as it is engaged in collaboration with some subsidised drama companies. More importantly, it is attracting a bulk participation of both the domestic and the international tourists, which is good for the economy of Australia. Indeed, it is good also for the Opera House, as it would generate necessary development related awareness into the local government (Musicinaustralia.org.au, 2017). Target Profile The target customers are those who love arts and music. The great singers and artists are also the target customers of the Opera House. Nevertheless, domestic and foreign tourists are one of the most targeted profiles of the House (Gibson Connell, 2012). References Centre, U. 2017. Sydney Opera House. [online] Whc.unesco.org. Available at: https://whc.unesco.org/en/list/166 [Accessed 13 Apr. 2017]. Gibson, C., Connell, J. (2012).Music festivals and regional development in Australia. Ashgate Publishing, Ltd.. Musicinaustralia.org.au. (2017). SWOT Analysis of Opera - Music in Australia - Knowledge Base. [online] Available at: https://www.musicinaustralia.org.au/index.php/SWOT_Analysis_of_Opera [Accessed 13 Apr. 2017].