Personality and Achievement in the Plays Death of a...

The characters Willy and Troy, from the plays â€Å"Death of a Salesman† and Fences,† share several qualities of personality and achievements. They are both fathers nearly at the twilight of their lives, suffering the consequences of decisions they made when they were younger. These men have worked for their whole lives to make money, as opposed to doing something for which they have passion. Willy and Troy spent their lives trying to achieve stability with money, only to come up with lives that constantly strive for payday, and families that begin to emulate their behaviors. Both Troy and Willy spend their life working toward the wrong goal, and they do not see the harm in it. In â€Å"Fences,† Troy tells Rose what he thinks his life is overall,†¦show more content†¦He is beginning to see his family as a burden. In â€Å"Death of a Salesman,† Willy tells his boss of one of his heroes: â€Å"†¦he’d go up to his room, at the age of eighty-four, he made his living. And when I saw that, I realized that selling was the greatest career a man could want† [pg.81]. Willy’s idolization of a man who made money without going out of his way shows what Willy really thinks of work. His dream is to make money without working hard, and he thought being a salesman would be easy, like â€Å"old Dave,† the man he told his boss about, did his job. Also, the green velvet slippers signify the ability to make money even in very old age, which is what Willy tries hard to tell his boss. With all this monotony and desire for money, Troy and Willy’s families get sucked into the desperate cycle of the men. Troy tried very hard to impress his ideas on his children. Sometimes it was in good circumstances, and sometimes it was in bad ones. His son, Cory, recognizes this after Troy dies. He says, â€Å"†¦That shadow digging in your flesh. Trying to crawl in. Trying to live through you. Everywhere I looked, Troy Maxson was staring back at me†¦Ã¢â‚¬  [pg. 97]. Cory is saying that after growing up, he realizes Troy tried to control his life throughout his youth. Cory also describes Troy as a shadow, because to him, his father was frightening as an idea. Troy was the one who would have the final say in everything that involved Cory’s life. This principle of determinismShow MoreRelatedEudora Welty a Worn Path12166 Words   |  49 PagesAdministration (WPA) photographer, a job that took her on assignments throughout Mississippi. The experience of traveling throughout the South in order to observe people gave her the impetus to begin writing stories. Her first published story, Death of a Traveling Salesman, was accepted in the journal Manuscript, and within two years her work was being accepted in many publications, including the Atlantic and the Southern Review. Welty has never married, and despite stints in Wisconsin in college and NewRead MoreEudora Welty a Worn Path12173 Words   |  49 PagesAdministration (WPA) photographer, a job that took her on assignments throughout Mississippi. The experience of traveling throughout the South in order to observe people gave her the impetus to begin writing stories. Her first published story, Death of a Traveling Salesman, was accepted in the journal Manuscript, and within two years her work was being accepted in many publications, including the Atlantic and the Southern Review. 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Personality Type Consumer Behavior Free Essays

â€Å"Personality type and its effect on Consumer Behavior† | | | | Submitted by: Ashu Gurtoo| 09bshyd0186| Project Proposed: â€Å"Personality type and its effect on consumer behavior† Description of the project: We will first try to understand what is consumer behavior What do we really want to study when we say that we want to study consumer behavior? * Why consumers make the purchases that they make * What factors influence consumer purchases * Why people behave as they do What are the mental processes involved * Who buys * What are their choice criteria * When do they buy * How do they buy * Likely buyers reaction to marketing strategy The marketing concept stresses that a firm should create a marketing mix that satisfy the customers, therefore the firms need to analyze what, where, why and how customers buy. Understanding consumer behavior is essential to the development of marketing strategies-especially pricing, product design, segmentation, targeting, positioni ng and promotion.There are various theories that explore the various drives that impel consumers towards their choice * Psychological model – focus on motives for buying and process of learning * Sociological models—Consumer behavior is determined by social forces that act upon them * Economic models – focus on the consumer as a self interested utility maxi miser- intent on maximizing enjoyment from his/her purchases * Stimulus response models – composite models taking into account a variety of factors including stimuli from marketing What are the various stages one goes through when one plans to buy some thing? Problem recognition * Information search * Emergence of range of alternatives * Evaluation of alternatives * Purchase decisions * Purchase * Post purchase evaluation Review of literature: Consumer decision making style can be defined â€Å"as a mental orientation characterizing a consumer’s approach to making choices†(Sporles and Kan dall,1986,p. We will write a custom essay sample on Personality Type Consumer Behavior or any similar topic only for you Order Now 267). Sproles and Kendall(1986) view this construct as â€Å"basic consumer personality†, analogous to the concept of personality in psychology (p. 268). Research on this construct can be categorized into three main approaches: the consumer typology approach (Darden and Ashton, 1974; Moschis 1976); the psychographics/lifestyle approach (lastovicka, 1982;Wells, 1975); and the consumer characteristics approach(Sproles, 1985;Sproles and Kendall, 1986; Sproles and Sporles, 1990). The unifying theme among these three approaches is the tenet that all consumers engage in shopping with certain fundamental decision making modes or styles including rational shopping, consciousness regarding brand, price and quality among others.Parenthetically, the focus on this topic seems to be an American preoccupation since no studies could be located from researchers in other countries. Objective of the project: As the world becomes commercially more integrated the customers around the world have unprecedented amount of choices this makes the buying behavior more and more complex. The abundance of choices in the retail environment makes the completion betw een the sellers very intense. If that was not enough the ever new means of advertisement and readily available information on various goods make the buying decision even more complex.The purpose of this research is to investigate the decision making profile of consumers and to link it with their respective personality types. This investigation can help in understanding the consumer’s shopping behavior. Advertisers and marketers can use such profiles to segment consumers into viable and profitable clusters. Armed with such knowledge, marketers and advertisers can better advertise their products. The big 5 rating scale: The big five rating scale which is also referred to as the OCEAN model of personality rates people on the 5 major dimensions of the human personality these are Openness to Experience/IntellectHigh Scorers: Tend to be original, creative, curious, and complex Low Scorers: tend to be conventional, down to earth, narrow interests, uncreative Conscientiousness High Scorers: tend to be reliable, well organized, self disciplined, careful Low Scorers: tend to be disorganized, undependable, and negligent Extraversion High Scorers: tend to be sociable, friendly, fun loving, talkative Low Scores: introverted, reserved, inhibited, quit Agreeableness High Scores: tend to be good natured, sympath etic, forgiving, and courteous Low Scores: tend to be critical, rude, harsh, and callousNeuroticism High Scores: tend to be nervous, high-strung, insecure, worrying Low Score: tend to be calm, relaxed, secure, and hardy On the basis of this big five scale we will classify people into 10 categories which will be Dimension | Score | Openness to Experience| H/L| Conscientiousness| H/L| Extraversion| H/L| Agreeableness| H/L| Neuroticism | H/L| The identification will be done on the basis of the Questionnaire which will be provided to the respondents. The Questionnaire is provided at the end of the report.After identifying the 10 personality types an attempt will be made to identify these personality types with the consumer behavior they are reflecting. Consumer Behavior: To identify the basic consumer behavior 34 questions have been asked which cover the length and breadth of the basic things which can come to a customers mind while making a purchase these questionnaires will be given t o respondents after which the technique of factor analysis will be used to identify whether these can be clubbed into any larger dominant factors. How to cite Personality Type Consumer Behavior, Papers

Hospitality Principles of Marketing

Question: Discuss about the Hospitalityfor Principles of Marketing. Answer: Brief Background of the Chosen Tourist Attraction The Sydney Opera House is one of the finest creations of the 20th century. It was inaugurated in the year 1973. The house is one of the finest examples for not only the structural design but also the architecture, which is involved in its creation. The creativity and innovation has found its utter place in its construction. It comprises of three shells, which interlocks each other. Of the three shells, two roofs are dedicated for the performance halls and the remaining one is for the restaurant purpose. It is termed as a masterpiece of the 20th century. This is because of the fact that it has unparalleled structure and design. The technological involvement in its construction has put this in the list of those, which have proved their iconic status for their architectural design. One of the biggest achievements for the house came in the year 2005 when it was included in the National Heritage List under the supervision of Environment Protection and Biodiversity Conservation Act 1999 (C entre, 2017). SWOT Analysis Strengths Greatest of all the theatrical forms that combines the visual arts, drama and music Experience is powerful, which is deep in emotional theatrical experience It has four major opera companies including the national flagship Company Opera Australia Artistic standards and the production values of the above mentioned four companies are up to a higher degree, a fact, which is acknowledged internationally All the four major companies are engaged in managing young artists by providing some kinds of training and opportunities for performance This is a healthy move for the younger generation as this provides opportunities for the creation of more young singers Weaknesses Availability of finest singers in Australia is tough in the current situation as most of the finest singers prefer going to Europe for having better expose to a large group of audience This helps them in earning a big amount as well as a good recognition, which would have been limited by being in Australia only The problem can be referred to a Catch-22 situation that highlights the unavailability of great singers just for having good exposure to the world audience as this is necessary for the enhancement of credibility Backstage facilities are challenging Quality orchestral sound is missing Training facilities are of lower standard if it is compared with some foreign locations such as the United States and the United Kingdom Lack of funds is a problem that hampers the development of new arts and works Lack of broadcasting in all form of media such as radio, TV and other possible media Incapable funding has resulted in the above problem Lacks in professional development during the crucial period in between the tertiary training and verbal maturity Opportunities Despite of several weaknesses, it has opportunities coming to its way in the form of collaboration with different subsidised drama companies Educating public on the funding for the subsidised performing is creating opportunities for the funding related issue, which is also responsible for the less development of new singers and artists Cultural tourism is another opportunity for the Opera as it attracts thousands of international and national visitors Threats Scarcity of funding Lack of professional development Participation of finest singers in some other parts of world Table 1: SWOT analysis of Opera house, Sydney Source: (Created by Author) The Opera House of Sydney is one of the greatest architecture in this world. This is because of its architectural design. However, the house is challenged by some factors in recent times. It lacks in sufficient funding, which is also hampering the professional development of new artists and singers. It also lacks in the backstage facilities and the availability of quality singers, as they prefer some other locations such as Europe. However, opportunities are moulding towards its way as it is engaged in collaboration with some subsidised drama companies. More importantly, it is attracting a bulk participation of both the domestic and the international tourists, which is good for the economy of Australia. Indeed, it is good also for the Opera House, as it would generate necessary development related awareness into the local government (Musicinaustralia.org.au, 2017). Target Profile The target customers are those who love arts and music. The great singers and artists are also the target customers of the Opera House. Nevertheless, domestic and foreign tourists are one of the most targeted profiles of the House (Gibson Connell, 2012). References Centre, U. 2017. Sydney Opera House. [online] Whc.unesco.org. Available at: https://whc.unesco.org/en/list/166 [Accessed 13 Apr. 2017]. Gibson, C., Connell, J. (2012).Music festivals and regional development in Australia. Ashgate Publishing, Ltd.. Musicinaustralia.org.au. (2017). SWOT Analysis of Opera - Music in Australia - Knowledge Base. [online] Available at: https://www.musicinaustralia.org.au/index.php/SWOT_Analysis_of_Opera [Accessed 13 Apr. 2017].